.Dear Viewers, Search Engine Optimisation Pros, and Digital Online marketers,.Hello there, I'm Jenise. I have actually been at the SEJ reins for 15 years, with Loren Cook and also Brent Csutoras at my side as majority owners as well as operating companions.Yesterday, I awakened to a huge piece of news: SEO updates publisher Search Engine Property was actually bought by advertising and marketing tool company Semrush.There is actually an elephant in the room, thus permit's begin there certainly.What takes place when a big search advertising business player acquires a popular media electrical outlet focused on the search advertising and marketing market?Will the publisher's coverage remain objective as well as agnostic? Will its authoritative resources consist of the breadth and also deepness of resources as well as systems as well as companies readily available -- some of which remain in straight competition with Semrush?What happens to Online search engine Land's reams and mounds of existing information -- articles, white colored papers, ebooks, video recordings-- that pertain to Semrush competitors (umm, as well as their backlinks)?What about reputable views from recognized authors that operate contrarily to the brand-new company event lines in some way? Will those representations still be actually posted, enhanced, priced estimate on SEL? Or even weakened, or even muted?Many inquiries.Area reactions, until now, have actually been actually either of a favorable, complimentary attributes or else focused on problems of predisposition.Screenshot from LinkedIn, Oct 2024.Screenshot coming from LinkedIn, October 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot coming from LinkedIn, Oct 2024.Screenshot from X (Twitter), Oct 2024.Screenshot from X (Twitter), October 2024.SEL and also Semrush both have actually been energetic in responding on social media, saying again that:." Our strategy is to remain to stay private as well as impartial. Our target is actually to deliver high quality knowledge as our team regularly possess.".I do strongly believe that these are their objectives for the existing content team, for now.I wonder to view whether this independence will definitely stand the examination of time, after the dust has actually worked out as well as the information of the procurement is actually lining our electronic bird cages.I'm interested in determining if SEL's editorial flexibility will definitely stand up the exam of shareholder passions in an NYSE-traded firm that made $305 million in profits in 2015. I think our company will definitely require to hang around and observe.Listed below's Where Online search engine Publication Stands.Being one of the last private publishers in the search engine optimization business, SEJ continues to be bootstrapped and unbossed.No one takes SEJ's strands, regulates our back links, our insurance coverage, or our messaging.That's right. SEJ is actually the natural honey badger of search engine optimisation journalism: Our company mention what our team really want, when our company desire, just how we desire.SEJ is still devoted to reporting the fact (properly, the reality until factors modify along with the formulas) regarding what is occurring in SEO and also advertising and marketing.SEJ is still devoted to delivering unbiased learning as well as absolute best process for our visitors.A.k.a. company customarily listed here at SEJ.Who Is Internet Search Engine Publication Anyways?Our staff of 26 folks worldwide is comprised of article writers, publishers, professionals, technologists, the back workplace that keep points managing easily, sales functions. They create me so pleased, if I may talk a little bit of.We promote openness, experimentation, obligation. Our company do not allow office national politics or even hazardous actions. I love to believe our company're close-knit. Our company discuss, we cuss, our experts entertain one another with absurd memes. We have laughed all together as well as sobbed together.Very most importantly, when the sh * reaches the fan, our experts pull together. Our team move. Our experts get sandy. Repeatedly. I talk to the crew to attempt once more, to strengthen, to keep understanding-- and also they perform it. Which is actually when you recognize you have an A-Team on your palms.That is actually the entire roster. SEJ possesses no capitalists. No company emperors. As well as our team prefer it by doing this.Our freedom has been testing at times. It would certainly be nice to possess a corporate Father Warbucks that can easily "darken the skies with people," as one of my favorite consultants just liked to point out.Consequently it carries out provide me stop when a competitor author is now backed through a multi-national business with over 1,000 staff members. That is actually a huge quantity of information, firepower, and reach out to.But for many years, SEJ's freedom has ensured our staff's potential to offer one hundred% impartial writing and learning for the hunt advertising area.Our team perform what our company wish. As well as this is what I swear by: That our visitors, our advertisers, our area is going to give what we need to have to be an awesome David to this new Giant.I welcome your remarks, feedback, as well as ideas to make Internet search engine Journal what the search marketing neighborhood requires it to become now. Leave me a message listed below, and also I promise to answer.Jenise Uehara.CHIEF EXECUTIVE OFFICER, Online Search Engine Journal.Featured Graphic: Tanveer Anjum Towsif/Shutterstock.